Accessibility First
Adam Alaraj
UX, Product & Digital Design
UX Designer • Human-Centered Design • Accessibility
MY STORY

UX Design
UX Research
Service Design
Design Systems
Product Strategy
Brand Identity
Design Practice
Research-driven. Human-centered. Focused on solving real problems.
UX Research
Strategic brand systems built for clarity and growth.
User Interviews
Observation
Affinity Mapping
Personas
Typography
Journey Mapping
Voice

Accessibility
WCAG - Inclusive Design - Mobile First Usability - Cognitive Load
Product Design
Information Architecture - User Flows - Wireframes - Prototypes - Iteration

Design Systems
Components - Variables - Grids - Consistency - Scalability

Let's Work Together
How long does a typical project take?
It really depends on the project. Some problems can be solved in a couple of weeks, while others need more time for research, testing, and iteration. I prefer working step by step rather than rushing to a final solution.
How do you approach a new project?
I usually start with curiosity. I ask a lot of questions, listen carefully, and try to understand both the business goals and the people using the product. Once I understand the problem, the design process becomes much clearer
How do you conduct user research?
Depending on the project, I use interviews, observations, surveys, competitor reviews, and usability testing. Even small conversations with users can reveal insights that completely change the direction of a design.
How do you validate design decisions?
I don't like designing based on guesses. I prefer testing ideas early, gathering feedback, and making improvements through multiple iterations until the solution feels intuitive and solves the real problem.
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