Accessibility First

Hi, I'm Adam.

Hi, I'm Adam.

UX

Research

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Adam Alaraj

UX, Product & Digital Design

UX Designer • Human-Centered Design • Accessibility

MY STORY

Design shaped by real-world experience.

Design shaped by real-world experience.

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What different perspectives taught me

One of the most important things I've learned in life is that two people can experience the same world in completely different ways.

Growing up between cultures, travelling through Asia and Europe, working with young people and spending years in music taught me that there is rarely one "normal" way to think, communicate or solve a problem. Every person carries a different story, a different perspective and a different way of seeing the world.

The more people I met, the less interested I became in having the right answers and the more interested I became in understanding the questions behind them.

Looking back, UX design feels less like a profession and more like a continuation of that curiosity: understanding people, challenging assumptions and creating experiences that make sense from someone else's point of view.

What different perspectives taught me

One of the most important things I’ve learned in life is that two people can experience the same world in completely different ways.

Growing up between cultures, travelling through Asia and Europe, working with young people and spending years in music taught me that there is rarely one “normal” way to think, communicate or solve a problem. Every person carries a different story, a different perspective and a different way of seeing the world.

The more people I met, the less interested I became in having the right answers and the more interested I became in understanding the questions behind them.

Looking back, UX design feels less like a profession and more like a continuation of that curiosity: understanding people, challenging assumptions and creating experiences that make sense from someone else’s point of view.

Strategic Thinking, Clean Execution.

Strategic Thinking, Clean Execution.

UX Design

UX Research

Service Design

Design Systems

Product Strategy

Brand Identity

Design Practice

Research-driven. Human-centered. Focused on solving real problems.

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UX Research

Strategic brand systems built for clarity and growth.

User Interviews

Observation

Affinity Mapping

Personas

Typography

Journey Mapping

Voice

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Accessibility

WCAG - Inclusive Design - Mobile First Usability - Cognitive Load

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Product Design

Information Architecture - User Flows - Wireframes - Prototypes - Iteration

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Design Systems

Components - Variables - Grids - Consistency - Scalability

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Human Centered Design

Problem Solving

Problem Solving

Every project starts with understanding people before interfaces.

Every project starts with understanding people before interfaces.

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    My Design Process

    My Design Process

    Every project starts with understanding people, defining the problem, and validating decisions through research and iteration.

    Every project starts with understanding people, defining the problem, and validating decisions through research and iteration.

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      User Research

      Great design starts with understanding people. Through interviews, observation, and continuous curiosity, I uncover the needs, frustrations, and motivations that shape meaningful experiences.

      Research • Interviews • Accessibility

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      Strategy

      Research findings are transformed into clear user flows, information architecture, and prioritised product decisions that guide the entire design process.

      User Flows • IA • Planning

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      Design

      Ideas become accessible and intuitive interfaces through wireframes, prototypes, visual hierarchy, and continuous refinement.

      Wireframes • UI • Prototyping

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      Validation

      Every solution is tested, evaluated, and refined through usability testing and feedback to ensure it solves real user problems.

      Testing • Iteration • Improvement

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    Let's Work Together

    Let's build something meaningful.

    Let’s build something meaningful.

    How long does a typical project take?

    It really depends on the project. Some problems can be solved in a couple of weeks, while others need more time for research, testing, and iteration. I prefer working step by step rather than rushing to a final solution.

    How do you approach a new project?

    I usually start with curiosity. I ask a lot of questions, listen carefully, and try to understand both the business goals and the people using the product. Once I understand the problem, the design process becomes much clearer

    How do you conduct user research?

    Depending on the project, I use interviews, observations, surveys, competitor reviews, and usability testing. Even small conversations with users can reveal insights that completely change the direction of a design.

    How do you validate design decisions?

    I don't like designing based on guesses. I prefer testing ideas early, gathering feedback, and making improvements through multiple iterations until the solution feels intuitive and solves the real problem.

    Design Practice